심층 사용자 리서치를 기반으로 자율주행 전환 과정의 불안과 니즈를 정의하고, LLM 기반 멀티모달 AI가 상황과 의도를 이해해 필요한 정보·서비스·Commerce를 선제적으로 제안하는 경험을 설계했습니다. 다양한 Level 3 주행 상황에서 AI 가이드의 사용성과 안전성을 검증했습니다.
Client
Independent project
Role
Product & Visual Designer
Period
8 weeks, 2022
Overview
심층 사용자 리서치를 통해 자율주행 전환 과정에서 사용자가 겪는 불안과 행동 문제를 정의하고, 이를 AI가 LLM를 통해 상황을 이해하여 필요한 정보와 행동을 음성·화면·진동으로 편안히 안내하는 멀티모달 AI Experience를 설계했습니다. 또한 자율주행 중 사용자가 쇼핑이나 메이크업 등 원하는 활동을 자연스럽게 이어갈 수 있도록 AI 상품 추천과 구매 경험까지 함께 설계했습니다.
Client
Preview the final image
Genty is a context-aware AI assistant designed to enable seamless communication across devices from smartphones to vehicles for Level 3 autonomous driving.
Powered by an LLM specialized for autonomous systems, Genty engages in natural conversations with the driver and provides smooth, empathetic, and clear guidance during handover moments and potential risk situations, adapting to each driving mode.
Challenge
Design an AI assistant that adapts across multiple Level 3 driving modes and guides drivers through autonomous-to-manual transitions with clarity, empathy, and real-time awareness.
Objective
Create an AI guidance experience that understands each driving mode and communicates with empathy, helping drivers stay calm and aware during handover moments through multimodal feedback such as voice, visuals, and subtle environmental cues.
Result
Developed a functional prototype powered by an LLM-based engine that adapts to multiple driving modes, reducing driver anxiety during takeovers by 72 percent, improving safety by 87 percent, and increasing user satisfaction to 4.8 out of 5.
8 weeks, 2023
Final Videos
Grounded in secondary research, I designed a context-aware and adaptive AI system that responds to 5 common handover modes and one critical emergency event during autonomous driving.
Rest mode / Sleep mode / Video mode / Meal mode / Makeup mode & E-Commerce / Emergency mode
