Led product planning for Samsung's Smart TV and Galaxy ecosystem, integrating voice, gesture, and connected experiences across TVs, smartphones, fitness, and healthcare services to deliver a seamless multi-device experience.
Client
Internal project, Samsung
Role
Project Manager / UX Planner
Team
Period
6 months
Overview
Led product planning for Samsung's Smart TV and Galaxy ecosystem, integrating voice, gesture, and connected experiences across TVs, smartphones, fitness, and healthcare services to deliver a seamless multi-device experience.
Recognition
CES UX Innovation Award
US Consumer Choice Best Innovation Award
Prime Minister's Award, KR
What I Did
Led product planning for Samsung Smart TV's connected ecosystem.
Planned multimodal interactions using voice, gesture, and sensor-based controls.
Defined cross-device experiences connecting Smart TV and Galaxy smartphones.
Collaborated with engineering, UX, visual design, and marketing teams from concept to CES launch.
Contributed to four international patents.
Cross-Device Face Authentication
Challenge
As Smart TVs evolved beyond entertainment, Samsung needed a connected ecosystem that could seamlessly integrate TVs, Galaxy devices, voice interaction, gesture recognition, and emerging health services into one intelligent user experience.
Objective
Defined the product strategy for Samsung's connected ecosystem, planning multimodal interactions across Smart TV and Galaxy devices through voice, gesture, and cross-device experiences while establishing the foundation for future connected living.
Result
Successfully launched Samsung's first Smart TV fitness and healthcare platform at CES, introducing multimodal interactions and cross-device experiences that contributed to Samsung's connected ecosystem strategy and four international patents.
More detail
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