Developed an adaptive eye and head tracking system for Hyundai and Kia premium vehicles that monitors driver attention and provides rest recommendations and safety alerts in real time.
The demonstration video uses similar reference footage to visualize the concept, as the original project video was not available.
Role
Product Manager
Team
1 PM, 1 Product Designer, 1 GUI Designer / 3 Developers
Period
2018
Overview
Drove the productization of an AI-powered driver monitoring system for Hyundai and Kia premium vehicles by adapting LG’s proven Mercedes-Benz HMI platform for scalable production. Defined user requirements, safety scenarios, and feature priorities to deliver robust driver attention detection across real-world conditions, including partial face occlusion and sunglasses. Shaped the end-to-end user experience by translating driver state into contextual visual and audio interventions that enhance safety without increasing cognitive load. Prototyped adaptive HMI responses powered by recognition data, validating future product opportunities for intelligent, context-aware mobility experiences.
Challenge
How might we translate Mercedes-Benz’s advanced driver monitoring technology into a scalable production product for Hyundai and Kia, while maintaining detection accuracy across diverse real-world driving conditions and creating clear user value?
Objective
Define the product requirements and production strategy for an AI-powered driver monitoring system by adapting LG’s proven HMI architecture. Prioritize reliable eye and head tracking under challenging conditions—including sunglasses and partial face occlusion—and design contextual safety interventions that improve driver awareness while minimizing unnecessary alerts. Validate future opportunities for adaptive in-vehicle experiences through prototype HMI concepts.
Result
Successfully launched the driver monitoring system in Kia’s K900 flagship and expanded deployment across Hyundai’s premium vehicle lineup. Delivered a production-ready solution with robust real-world performance, scalable integration, and an adaptive safety experience, while establishing a product foundation for next-generation context-aware mobility features.
More detail
I’ll walk you through the details during our meeting